Mystic A to X

When SHUETI was asked to come up with a concept for the Breaking Boundaries campaign for apparel brand Mystic, he created the A to X concept. It focusses on the powerful force of gravity.

A force all Mystic Athletes devy.

In this first Eyeforce x SHUETI project, the abstract and conceptual mind of SHUETI proves to bring an exciting style to our portfolio.

Directed by Shueti
DP Arthur Neumeier
1st AC Bjorn Baay
Edit Bjorn Baay & Shueti
Producers Mascha Spaans & Christiaan Coetsee

Riders:
Nick Jacobsen
Jalou Langeree
Ruben Lenten
Niccolo Porcella
Jesse Richman
Oswald Smith
Louis Lazarus

The Kid
Caleb Noah Heuvel